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Time Magazine
Scenes from the Class Struggle In Row J
Is Broadway just for the 1%?
Published on May 14, 2012
By Richard Zoglin
Whatever show gets the biggest boost from next month's Tonys, it likely won't match last year's juggernaut, The Book of Mormon, which grabbed nine awards and has sold out virtually every performance since. Just try finding a pair of tickets for the show online, at least at the standard rate--top price: $155, soon to be $175. There are exactly none for the rest of 2012. But you might luck out if you're willing to pay for premium seats--blocks of prime orchestra spots priced from $352 to $477. Add service charges, and that pair could set you back nearly $1,000, plus dinner...

The book in premium tickets has done little to subsidize folks at the other end of the economic spectrum. Discount tickets are still available at TKTS booths in Time Square and on sites like BroadwayBox.com...

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USA TODAY TRAVEL
Rapid Travel Chai - NYtick: BroadwayBox for Broadway discounts
Published on February 3, 2012
By Rapid Travel Chai

 

Broadway Week is wrapping up but BroadwayBox is an excellent source for discount codes year-round. Reader Alan L has been involved in NY’s theater scene since childhood and recommends the site for its comprehensive listings. It works like typical coupon websites, providing offer details and directing to each show’s website for booking.

BroadwayBox covers various other attractions, accommodation and dining in NY, plus London, Orlando and Las Vegas, as well as concerts and sports events in many markets, but The Rapid Traveler has not conducted a detailed investigation.

How does BroadwayBox compare to the iconic TKTS booths? On pricing, probably each has its strengths. TKTS in Times Square only sells same-day tickets while the other locations also have next-day matinee tickets. For shows that are absolutely must-see, advance booking with a coupon code is the better play than hoping for a same-day steep discount. For a roll of the dice and the experience of lining up at the iconic booth, TKTS is a great option.

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Huff Post Business
Ticket resellers, discounters can be gift source
Published on December 22, 2011
By EILEEN AJ CONNELLY
NEW YORK — If you're still searching for low-cost gifts but dread the last-minute crowds in the stores, consider buying tickets online.[...]


Surprise someone heading to New York for a vacation with discounted theater tickets from sites like TheaterMania.com or  BroadwayBox.com. [...]

It's worth comparing prices before making a purchase. The two theater-focused sites offer set discounts that are easier to calculate. TheaterMania is offering 35 percent discounts for "Memphis" on Broadway through early March, for example, while BroadwayBox has $70 off tickets to the musical version of Spider-Man for performances through late February. [...]

It's worth doing an online search for "discount theater tickets" and the name of the city you're interested in as well.
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NYC Explorer
Broadway Discount Tickets
Published on November 13, 2011
By Jeff Dobbins
Broadway tickets are expensive. Like airline tickets, what you pay for your seat may vary tremendously depending on how, where, and when you make your purchase.

The availability of discounts depends on the show’s ticket sales. Broadway producers (who fund the shows and call the shots) offer discounts to entice buyers for seats that aren’t selling. So, hit shows like Wicked or Book of Mormon won’t offer discounts, since they sell out and full price tickets are in high demand. Another factor is the season. Discounts are more scarce during “Awards Season” (May-early June), and Thanksgiving through New Years, when the city and theaters are packed with tourists.

Discount codes – using these codes can offer a big savings (sometimes as much as 50%). They can be used when buying tickets online or at the theater Box Office. Codes may have restrictions, i.e. not all performances or seat locations are available, and they’re valid for a specific time frame (usually three months), so read the fine print. [...]

A great resource for discount codes is Broadwaybox.com.

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NYDaily News.com
Discount me in! Savvy ways to save your money on Broadway tickets
Published on April 3, 2011
By Joe Dziemianowicz
...CRACK THE DISCOUNT CODE There are lots of discounts out there, but who has time to look? Broadwaybox.com does the job for you, and compiles theater bargains....
For the full article go to: Click here to view article

Bloomberg.com
`Spider-Man' Ticket Prices Soar, Plummet in Fragmented Broadway Market
Published on February 15, 2011
By Philip Boroff

Actors aren’t the only ones having their ups and downs at “Spider-Man: Turn Off the Dark.”

At the Ticketmaster site linked to the Broadway musical, regular orchestra seats are $147.50. If you’re shrewd, though, you can pay as little as $89 for the same seat.

If you’re not, you can pay $200 and up.

There are at least a half-dozen prices for comparable seats, depending on how and where you shop.

While such price variations aren’t new, they’re particularly visible at “Spider-Man,” thanks to Ticketmaster’s new “interactive seat map” that displays which seats are available and allows you to choose among them.

In the fragmented, often confusing Broadway ticket market, it’s sometimes hard to tell discounters from resellers when they are displayed side-by-side on the Internet. Savvy consumers get bargains while the uninitiated and last-minute shoppers pay up - - as they do on airlines.

“On the plane, no two passengers pay the same price,” said Dan Geisler, who with his wife, Odeda, manages BroadwayBox.com, one of the largest distributors of theater discount codes. It posts codes on the Internet for discounted seats from the two official Broadway ticket-sale sites, Ticketmaster and Telecharge.

Applying free discount codes from BroadwayBox.com,[ ...}can reduce the $147.50 orchestra tickets charged for “Spider-Man” weekday performances by the box office and Ticketmaster to $89 this month and $109 next month.
[...]Discount Codes

BroadwayBox is also profitable, said Dan Geisler. Its discount codes were used to buy 1 million tickets last year, mostly on Broadway. The nine-year-old company also lists marked- up tickets to high-demand shows such as “Jersey Boys.”

To advertise discounts, it sends daily “e-mail blasts” to its 500,000 registered users, charging producers $7,000 to advertise Broadway and as much as $4,550 for off-Broadway.

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examiner.com New York
Looking for discount Broadway tickets? Do you know about BroadwayBox.com?
Published on February 3, 2011
By Annie Bennett

In this economy everyone is looking for a bargin, and, if you're looking for legitimate discount tickets for Broadway shows then you might want to check out BroadwayBox.com

How It Works

The discount system is very simple. Simply select the show of your choice from BroadwayBox.com, and you will be redirected to telecharge.com or ticketmaster.com with a discount code. Discounts can be as much as 50% off the regular ticket price. Discounted tickets can be found here: http://www.broadwaybox.com

Note:
Not all shows offer discounts. Generally speaking the newer the show or the more popular, the less of a discount you'll receive (and in some cases no discount at all will be available). Furthermore, discounted seats may be partially obstructed view seats or located to the far left or far right of the theater.

You can also purchase tickets with BroadwayBox.com via phone orders.  Simply call TicketMaster or Telecharge with the discount code you find on BroadwayBox.com and the discount will be honored.

What are discount codes? Quoted from BroadwayBox.com

Theater seats are like airline seats, if empty, once the doors have closed, they are worth nothing. To recover their huge investments, Broadway producers are challenged to sell every seat, at every performance. They do it by distributing Discount Codes for selected performances where they expect unsold seats. These are usually applicable for the mid-week performances, or when the show has been running for a while. Discounts vary from 25%-50% off and sometimes even more. The seats provided are usually the best available seats in a given category.

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The Record (northjersey.com)
Feldberg on ticket bargains for New York shows
Published on January 16, 2011
By Robert Feldberg

Year-round, my go-to recommendation is broadwaybox.com. There's no membership fee, no restrictions.

Each Broadway and off-Broadway show offering discounts has a code. Broadwaybox has all the codes. You click the show you want, and you can check out availability for any performance, with exact seat locations, and then buy a ticket.

Around two-dozen Broadway shows are listed, along with nearly 60 off-Broadway.

For the full article go to: Click here to view article

msnbc.com
Travel Tips on msnbc.com
25 ways to save in New York City
Published on December 10, 2010
By Sarah Schlichter

The Big Apple has a reputation as one of the most expensive cities in the world, and that's not entirely undeserved — the average price of a New York City hotel room is a whopping $242 a night — second only to Geneva and Monte Carlo.

But pricey hotels aside, New York is actually a surprisingly attractive destination for budget travelers, especially if you're willing to do a little advance planning. Read on to learn how to dine on the cheap, get discount tickets to Broadway shows, save on public transportation, and find the city's best free attractions and events.

Shows and entertainment
Save on Broadway tickets. The popular TKTS booths are a great place to check for discounted Broadway tickets, but they're not your only option. There are often even better deals to be had on discount ticket Web sites like BroadwayBox.com.

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Th Sydney Morning Herald
Show goes on, and on
Twenty shows in 20 days
Published on February 20, 2011
By Elizabeth Best

SOMEWHERE between 50th and 47th streets, I began to think this was not such a good idea. I was rushing down Broadway in the middle of Manhattan, clutching my broken stilettos to my chest, my toes numb from pounding the frosty winter pavement. My boyfriend, James, and I had two minutes until the curtain of a Broadway show and, thanks to Google Maps, we'd been sent 10 blocks too far.

See, James and I were on the cusp of crossing off our final performance on a quest to see 20 Broadway shows in 20 days. As my heart began to feel as if it would burst through my chest and into the path of oncoming traffic, I had the terrifying thought that we mightn't make it. Nineteen shows just doesn't have the same ring.

Our idea was born when we realised we had way too many shows on our Broadway wish-list.

I wondered what was stopping us from seeing a show every day. Thinking back, I wish someone had replied, "Um, commonsense?"

But, being an eternal optimist, I buzzed with excitement. We made it a real challenge and bought tickets as many ways as possible, too.

In my research, I uncovered a dizzying array of methods, with the size of the discount directly proportional to the risks in obtaining the seats. If we experimented, we had the potential to save a lot of money. We booked our "must-sees" online for normal prices and left everything else to chance.

I realise we'd been completely mental to attempt 20 shows in 20 days. But sometimes, going a little bit crazy can be just the ticket.

How to buy theatre tickets in NYC

TKTS booth See same-day live shows for 20 per cent to 70 per cent off. tdf.org.

Rush, lottery and standing-room only Anyone willing to take a risk, get to the box office early, spend some time in a line or stand during the show can get discount tickets. See playbill.com for a list of shows.

Online codes Producers often release limited-time discount codes for special internet-only offers. broadwaybox.com.

Flyers Spruikers in Times Square have loads of offers. Be sure to mention you're from out of town; they might have better deals for tourists.

Show up Some of the best bargains come from turning up at the box office last-minute and asking for their best price.

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examiner.com
Top 10 things to do in NYC during the Holiday Season
Published on November 3rd, 2010
By Christine Barone

If you are planning to visit New York City during the very busy holiday season this year (and, you don't have much time to really see everthing the city has to offer) you might be wondering what is and isn't worth seeing.  This guide offers the top 10 recommended "must see" attractions in NYC during the holiday season. [...]

You haven't visited New York City until you've seen a Broadway show.  Even if you are the type that doesn't normally enjoy a show, a Broadway production shouldn't be missed since it is much different than your hometown theater.  Tickets prices vary, but, range in the $125 per person range.  Premium tickets (offering the very best seats in the house) begin around $250 per person.  Tickets can be purchased at the Box Office or online at Ticketmaster.com or Telecharge or at Broadway.com

Looking for discounted tickets?  There are only two legitimate ways of purchasing Broadway tickets.  The first is online at a website known as BroadwayBox.com  This site gives you discount codes that you use in conjunction with Ticketmaster or Telecharge purchases.  Keep in mind not all shows are available through BroadwayBox.com - if you are seeking a high demand show such as The Addams Family discounts may not be available.  The advantage of using BroadwayBox.com is that you can have your tickets in hand before leaving home.  Link: http://www.broadwaybox.com/

The other source of discount Broadway tickets is the TKTS booth in Times Square, South Street Seaport or downtown Brooklyn.  The TKTS booth offers same day shows at up to 50% off the face value, however, the lines are long and the show you are seeking to purchase may not be available

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NY 1 owned by Time Warner Cable
Travel Across The Pond For Hot Theater
Published on March 18, 2010
By Valarie D'Elia
Theater lovers can check out some of the big shows in London's West End and save on tickets. NY1's Valarie D'Elia filed the following report.

 

Those who want to be among the first to catch a new Broadway show might want to fly across the pond.

"Love Never Dies," the highly-anticipated sequel to Andrew Lloyd Webber’s "The Phantom of the Opera," recently opened in London's West End and is one of the hottest tickets in town. Taking place 10 years after the original, the sequel is set in Coney Island, where the Phantom longs to be reunited with his love, Christine.

If the Phantom isn’t your cup of tea, there are plenty other shows to see in London. The World War I epic "War Horse" puts a new spin on a puppet show, while Lionel Bart’s "Oliver!" is a genuine crowd pleaser. The movies-turned-musicals "Priscilla, Queen Of The Desert" and "Sister Act" now has audiences dancing in their seats, while the hippies from Broadway’s "Hair" will have viewers protesting in the aisles of the Gielgud Theatre come April.

 
Dancing queens and kings who liked "Mamma Mia!" will love AbbaWorld, a special exhibition of everything Abba. Fans of the international pop group can follow the megastars on their journey from unknowns to icons. Memorabilia includes actual costumes worn by the group and interactive exhibits test knowledge of the Swedish stars. Another interactive game can allow fervent fans to become queens of the stage.

 

Now for a D’Elia’s Deal you don't want to miss to save on London theater tickets. Check broadwaybox.com/london for discounts on most West End shows.

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Examiner.com
Tips for visiting Manhattan during the Christmas shopping season
Published on May 15, 2010
By Steven Meyer
You might already know where you want to stay and where you want to shop, but, what about the rest of your free time in New York and how about where to eat?  The suggestions below are to assist you in finding the "best" of New York

... BroadwayBox.com (
http://www.broadwaybox.com) I have used this site many, many times myself and have had good results. The nice thing about BroadwayBox.com is that you can order tickets and have them in your hand before you leave - I should also note this site gives you discount codes and then you are redirected back to Telecharge or Ticketmaster for the actual purpose - so that's one of the main ways you can rest assured it is legitimate and tickets can be up to 50% off.
....

Have a great time!!

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Frommer's
Frommer's New York City 2010
Published on 2010
By Brian Silverman, Kelsy Chauvin, Richard Goodman
The terms Broadway, Off Broadway and off-Off Broadway refer to theater size , pay scales and other arcane details Most of the Broadway theaters are in Time Square, around the "Great White Way" ) so named for its millions of lights ), but not directly on it. Instead, you'll find them dotting the side streets that intersect Broadway, mostly in the mid-40s between Sixth and Eight avenues, but running north as far as 53rd Street. There's even a Broadway theater outside Time Square; the Vivian Beaumont in Lincoln Center, at Broadway and 65th Street.
....
BroadwayBox.com is a source for the all-important "discount codes" you can plug into ticket-selling sites, in some cases for significant discounts
. ( Discount codes frequently expire , or get pulled or changed when a show begins to sell tickets, so don't count on being able to score a low priced seat to just any show.)
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The Catholic Transcript
Where to get discount tickets; holiday offerings
Published on December 1, 2009
By Bernard Carragher
NEW YORK   It's said that during the Great Depression, the theater and movie industries flourished. So far, the current economic slump hasn't delivered that kind of windfall to Broadway. Just about every show now playing, with the exception of long running sell-outs like "Wicked" and "Jersey Boys," is offering discounts. [...] 

BroadwayBox.com

I consider BroadwayBox.com to be the best online discount site. Log on and it will allow you not only to see what?s available, but also to purchase tickets online.

Seasonal Fare

This season offers popular fare that's both traditional and new, much of it family-friendly.

Even Scrooge would enjoy the always terrific Radio City Christmas Spectacular. Of course, there is the Rockettes  precise wooden soldiers routine, but this year, there also is a Nativity scene and a Santa that flies overhead. Daily through Dec. 30, Radio City Music Hall, 1260 Avenue of the Americas.

George Balanchine's The Nutcracker,performed by the New York City Ballet, features dolls and dancing mice, all set to Tchaikovsky?s wonderful score. Now through Jan. 3, New York State Theater,  20 W. 63rd St.

 

White Christmas is a stage adaptation of the popular 1954 movie that starred Bing Crosby and Danny Kaye with songs by Irving Berlin. It runs through Jan. 4 at the Marquis Theatre, 1535 Broadway

Wintuk  is Cirque du Soleil's slightly revised edition of this popular family show about a young boy's journey to find snow for his home town. It has seasonal spectacle as well as all the aerial feats and acrobatics that one has come to expect from Cirque du Soleil. It runs through Jan. 4 at the WaMu Theater at Madison Square Garden

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The New york Times
Cheap Seats: Holiday Shows
The cost of taking your family to a holiday show can deflate your holiday cheer faster than a blind date with Scrooge.
Published on December 1, 2009
By Erik Piepenburg

The cost of taking your family to a holiday show can deflate your holiday cheer faster than a blind date with Scrooge.

But going to a show doesn’t have to break the bank. Here are several ways to get discounts to some of the season’s most popular theatrical events. If you know of other holiday cheap seats, post them here.

Online Discounts

Several Web sites offer lists of codes that can be used to purchase discounted Broadway and Off Broadway seats online. Some of the more popular ones are BroadwayBox.com; the frugal Theater Guide to Discounts  and  Givnik where every purchase includes a 5 percent donation to a charity of your choice.

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San Diego Reader
Autumn in Manhattan
Published on October 26, 2009
By Nancy Robinson
Getting to New York City from the West Coast remains a reasonable flight, even with changes in air travel. Once there, Manhattan offers beautiful fall days in the city. On a recent trip in mid-October, I found that a single woman traveling alone is quite safe and that New York can be surprisingly affordable.

Here are some of my favorite finds for getting around, places to stay and places to eat, shop and sightsee for the budget-minded adventurous traveler:

Tip #1: Walking is the best way to get around Manhattan. With a map and the help of friendly strangers, I criss-crossed Central Park and found most destinations walkable. For longer trips, the subway was safe and reliable.

Tip #2: A seven-day MTA pass allows unlimited travel on the subway and buses in NYC. It’s a bargain at $27.

Tip #3: Hotels in Manhattan are expensive, so consider extended-stay hotels that offer lower prices for a stay of seven nights, such as the Imperial Court Hotel at 307 West 79th Street on the Upper West Side.

Tip #4: Discounts for theater tickets are often available and can either be purchased ahead or on the day of the show. Two helpful websites to plan your entertainment are nycgo.com and broadwaybox.com.

Tip #5: Cafes and restaurants in Manhattan include all cuisines and prices. Some favorites: Cafe Leche for down-to-earth, delightful Latin American food. My chicken soup had a touch of lime and cilantro. Nice Matin for breakfast and lunch with French Mediterranean flair is also excellent and affordable. Nougatine in the Trump Tower Hotel at Columbus Circle, where Jean Georges is chef, can be affordable with a glass of wine and dessert at the bar!

Tip #6: Many museums have free days, so check NYC museum websites before you go. If you have museum memberships at home, see if your membership offers reciprocal entry for NYC museums.

Tip #7: Shop for bargains. Filene's Basement on the corner of West 79th and Broadway has clothing for men and women, including accessories!, Backwoods, a smaller store at 317 West 57th Street, has trendy styles from all over the world at incredibly low prices.

Tip #8: Take the free (!) Staten Island Ferry from the end of Broadway in Lower Manhattan on a sunny day. You’ll see views of the Statue of Liberty and Ellis Island going both directions, and the Manhattan skyline on the return trip.

Tip #9: Visit the UN for a free tour and find out how all member nations work to solve global issues.

Tip #10: Enjoy the rhythm and diversity around every corner of the city!

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Vancouver Sun
New York City shows its true fall colours
How to take a bite out of the Big Apple -- and stay within budget
Published on October 14, 2009
By Randall Shirley, Canwest News Service
When people find out I'm a travel writer, the guaranteed next question is always some version of "where's your favourite place?" The answer is easy: New York City.[...]  Having visited New York many times over the years, I've learned plenty about taking a big bite out of the Big Apple, while only allowing it to take a small bite from my wallet.

Here are some suggestions to help you affordably explore what David Letterman and I believe is "the greatest city in the world." [...]
At the box office, good seats to a Broadway show are generally over $100 each.
The discount booth at Duffy Square is a spot for snagging same-day tickets [...] but save time and money by buying ahead through www.BroadwayBox.com.

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the start.com
The Big Apple doesn't have to cost Big Bucks
Here's a strategy to help you make the most of your New York minute
Published on 5/23/2009
By Ariel Teplitsky

NEW YORK CITY– Sure, you could stay at the YMCA. You could crash on a friend's sofa.

Heck, you can even pitch a tent for the weekend and eat nothing but hot dogs and bagels.

But if that's how you plan to enjoy New York, you might as well stay home. Here's how to save money without missing out on the experience.[....]

Bargain Broadway: Getting cheap theatre tickets doesn't necessarily entail lining up for hours at the Times Square TKTS booth. Discounted rush seats are commonly available for same-day tickets at the theatre box office.

Or search for a promo code that will lower the cost of tickets at sites such as [ ... ]Broadwaybox.com. The site [is], a clearing-house of ticket discounts, frequently offers 50 per cent off top musicals such as Mary Poppins and Avenue Q.

 

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The Oakland Tribune: Inside Bay Area
Summertime, and Manhattan is easy
Published on 8/2/2009
By Joan Aragone

The tiny lady with snow-white hair behind me asked me what show I thought she would like.

I'd never met her before, but we were waiting outdoors last week in line at the TKTS line, which offers discount tickets to Broadway productions the day of the performance, in Manhattan's Times Square last week.

"There are so many — I just don't know. Would I like this one?" she asked, pointing to a musical. Her husband stood silent.

"What about this one?" she asked.

She had seen me marking shows in the newspaper.

"What are you going to see?" she asked.

I told her, and she asked what it was about. Was it a musical? Would she like it? Then she asked me the story of each of the more than 20 shows listed.

Tourists and locals buzzed. Buses and taxis inched through a nearby intersection. Horns blew, sirens screeched. Hawkers offered restaurant discounts. Security guards watched. In every direction there was noise, signs, people, color, energy.

As we stared at the newspaper, the woman's husband intervened. I later saw them leave one of the ticket booths with two tickets. They were smiling.

It was a brief encounter, but it reminded me again that this is a city for everybody of every age and interest. And, you do not have to be rich.

As an occasional visitor to New York, my minimum requisites for a good trip are: lots of walking, a Broadway show and a visit to a museum. The rest is gravy, and I am always happily overgravied by the time I leave.

Here are some tips for an economical visit.

New York hotels are famous for being expensive, but good hotels in good locations are available at decent prices. To find one, use the Internet.

To see a play, advance planning can save time and money. Learn from the New York Times what will be playing when you are there. For discount tickets in advance, try http://www.broadwaybox.com/. Otherwise, call the major ticket outlets: Telecharge (www.telecharge.com, 800-545-2559, 212-239-6200) and Ticketmaster (www.ticketmaster.com, 212-307-4100). You can discuss seating and pricing with a human being. Tickets will arrive within a week.

For tickets once in New York, go to the box office. But for same-day discounts, try TKTS, the discount service where I met the inquisitive woman. Prices will be 40 percent to 50 percent lower than at the box office.

Bargains are available everywhere in Manhattan, making a visit possible, reasonable and, as always, worth every second of planning involved.

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Wall Street Journal Market Watch
Five-Star Travel Secrets on a Three-Star Budget from Cheapflights.com
Travel Search Engine Offers Tips on Luxurious Travel for Less
Published on March 24, 2009
By
Travel deals search engine Cheapflights.com lets everyday travelers behind the velvet rope with these tips for five-star travel on a three-star budget.

Broadway shows and fancy meals - Take advantage of discount theater tickets on sites such as TheaterMania.com, where two-for-one deals to the hottest shows in Los Angeles can be found, or BroadwayBox.com, which offers show tickets in New York and Las Vegas, as well as concerts and sporting events across the U.S. Before the show, dine out at a restaurant which serves gourmet meals for less.
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Examiner.com
Find great theater discounts, and more, on BroadwayBox.com
Published on March 2, 2009
By Lucy Di Rosa

If you enjoy live theater but avoid seeing Broadway and off-Broadway plays because of the prohibitive cost, take a look at BroadwayBox.com. The site offers significant price reductions (40% or 50% discounts are not uncommon) on many current professional theater productions in the city. The site provides several options for taking advantage of the discounts:

  •  Online: If you choose this option, the site takes you directly to the online box office at BroadwayOffers.com. For people comfortable with online shopping, this method is simple and flexible. It allows you to:
    • Search for tickets by date or through a range of dates or performance times.
    • Automatically find the best available seats, or hand-pick specific seats using a graphical seating chart of the theater.
    • Have the tickets delivered to the address of your choice, or have them held at the box office for you to pick up on the day of the show. If you use the latter method, just remember to bring along the credit card that you used to purchase the tickets.
  • By phone: The site lists the box office phone number and provides a discount code that you must use when you call. As with the online method, you can decide whether you want to have the tickets mailed to you or held at the box office.
  • In person: The site directs you to print the discount page, which you can then take to the theater to purchase tickets at the box office.

Keep in mind that all theater ticket purchases include service charges and facility fees that vary from a combined total of 6 to 10 dollars, on average. This is something to factor in when calculating what your budget will allow.

The site also offers a subscription-based e-mail newsletter, which is useful for people who would prefer to receive new discounts directly in their inbox.

Finally, BroadwayBox.com lists some discounts and offers coupons on other New York attractions, events, and hotels. If your aunt Teresa is coming to visit and would like you to take her to the wax museum, or if you would like to plan a romantic tour of New York by boat or by helicopter, take a look at the offers here. Typically , they are not as substantial as the theater discounts, but they are still worth using.

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Examiner.com
Find great theater discounts, and more, on BroadwayBox.com
NY Bargain Entertainment Examiner
Published on March 2, 2009
By Lucy Di Rosa

Find great theater discounts, and more, on BroadwayBox.com

If you enjoy live theater but avoid seeing Broadway and off-Broadway plays because of the prohibitive cost, take a look at BroadwayBox.com. The site offers significant price reductions (40% or 50% discounts are not uncommon) on many current professional theater productions in the city. The site provides several options for taking advantage of the discounts:
  •  Online: If you choose this option, the site takes you directly to the online box office at BroadwayOffers.com. For people comfortable with online shopping, this method is simple and flexible. It allows you to:
    • Search for tickets by date or through a range of dates or performance times.
    • Automatically find the best available seats, or hand-pick specific seats using a graphical seating chart of the theater.
    • Have the tickets delivered to the address of your choice, or have them held at the box office for you to pick up on the day of the show. If you use the latter method, just remember to bring along the credit card that you used to purchase the tickets.
  • By phone: The site lists the box office phone number and provides a discount code that you must use when you call. As with the online method, you can decide whether you want to have the tickets mailed to you or held at the box office.
  • In person: The site directs you to print the discount page, which you can then take to the theater to purchase tickets at the box office.

Keep in mind that all theater ticket purchases include service charges and facility fees that vary from a combined total of 6 to 10 dollars, on average. This is something to factor in when calculating what your budget will allow.

The site also offers a subscription-based e-mail newsletter, which is useful for people who would prefer to receive new discounts directly in their inbox.

Finally, BroadwayBox.com lists some discounts and offers coupons on other New York attractions, events, and hotels. If your aunt Teresa is coming to visit and would like you to take her to the wax museum, or if you would like to plan a romantic tour of New York by boat or by helicopter, take a look at the offers here. Typically , they are not as substantial as the theater discounts, but they are still worth using.

For the full article go to: Click here to view article

Time Out New York
Things to Do
How to get cheap tickets to New York shows
Published on February 12, 2009
By
BroadwayBox.com
Broadwaybox.com lists discount codes for a number of Broadway and Off Broadway shows. Visit the website for event listings.

LunchTix.com
An offshoot of BroadwayBox.com, LunchTix.com offers its members discounts that expire by 3pm for future performances. Sign up for free at the website.

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The Culture Buddies
Buying Discount Theater Tickets
Published on December 21, 2008
By

Sites like BroadwayBox.com  [...} make it easy to buy discount tickets online.

There are no membership fees or extra costs. Using these Discount Codes you can buy discounted tickets for the show of your choice in advance, right from your home.

The other good thing about using these sites is that you will be able to see exactly where your seats are. After you put in your preferred date, number of seats, and preference for section of the theater, you will be offered seats that you can then reference against a theater-specific seating chart.

AN IMPORTANT TIP: Don't settle for the first set of tickets offered; search for the next set of seats available until you find seats that you like.

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Cheap Tickets Travel Deals
Travel tips: Five ways to get cheap Broadway tickets
Published on October 27, 2008
By Samantha Chapnick


For every one big Broadway blockbuster, there are a hundred theater companies providing a more intimate and unique experience — a much better value for your dollar in this current economic climate. Going to see a show at places like the Public Theater, Cherry Lane, Playwrights Horizons and Manhattan Theater Club rewards with brand-name bankable stars, a more intimate experience and extensive set design, without the high ticket price.With orchestra seats going for $300 (more than the cost of some NY Hotels)
 even half-price TKTS tickets seem outrageous. It’s time to get drastic. These are the tried-and-true tested techniques real New Yorkers use to get the goods for far less.

Even if you only plan a New York vacation once a year, becoming a member of free or steeply discounted ticket brokers is well worth the price — [... ] BroadwayBox.com
offers smembers free last-minute tickets to both major and minor shows, and discounted tickets to future shows.

Advice: The good tickets go fast. Sign up to get the e-mail notification when a show is available and pounce on it.

For every one big Broadway blockbuster, there are a hundred theater companies providing a more intimate and unique experience — a much better value for your dollar in this current economic climate. Going to see a show at places like the Public Theater, Cherry Lane, Playwrights Horizons and Manhattan Theater Club rewards with brand-name bankable stars, a more intimate experience and extensive set design, without the high ticket price.

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Reader's Digest
Get a Great Deal on Anything
Leisure Strategies Theater on a budget
Published on October 2008
By

Theater on a budget 
BroadwayBox.com is your best bet for scoring discounted tickets-up to 50 percent off-to some of the hottest shows on- and off-Broadway. You'll get discount access codes to dozens of shows. Front mezzanine tickets to August: Osage County go for $102.50, but they're a low $69.50 here. Cirque Dreams: Jungle Fantasy is $66.50, a $30 savings. Select your dates and seat preferences, and note any expiration or blackout dates. To pay, click or call. (If you stop by the theater, you'll save the service fee charged by Ticketmaster and Telecharge.) Just remember to mention the code. This site is free (some sites charge for codes). In-demand shows, like Spamalot and Jersey Boys, often don't discount.

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Washingtonpost.com
TRAVEL Q&A
Published on October 12, 2008
By By K.C. Summers

"The Little Mermaid," based on the 1989 hit Disney movie about a young mermaid who wants to live on land, frequently sells out, and when a show is that popular, it's hard to find discounted tickets. But we found good deals through BroadwayBox.com ...a company that offer reviews, theater gossip and discounts -- and you don't have to pay to register, as some other discount sites require.

Through Nov. 21, both sites are offering orchestra and front mezzanine "Mermaid" tickets for $80 (regularly $110 to $120) and mid-mezzanine seats for $65 (usually $80 to $85). One catch: The discounts are available only for performances Tuesday through Friday. You can buy the tickets by phone, online or at the theater's box office.

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New York Times
Seeing the Show Without Breaking the Bank
Published on October 5, 2008
By SETH KUGEL

PRESIDENT BUSH and Treasury Secretary Henry Paulson have announced bold initiatives to calm the nation during these times of financial crisis, and Congress has weighed in. But no one has mentioned any relief whatsoever for one vital sector of Americans: theater fans planning a trip to New York City. One hundred and twenty dollars plus fees for an orchestra seat to see a Broadway show? In this economy? ...When the government fails to act, Weekend in New York must step into the void. There are plenty of ways to go to the theater — and even get great seats to Tony Award-winning Broadway shows — for under $50.If you’re intent on seeing a Broadway show, but don’t want to take your chances with lotteries or last-minute discounts, several shows have tickets for under $50, usually for seats in the back rows (not bad) or with obstructed views (kind of bad). Among them: “Spamalot” (excluding holiday periods) for $36.50; “Phantom of the Opera” for $26.50 if you go Monday through Thursday, and “In The Heights” for $41.50. As of recently, many performances had cheap seats available just a week in advance.

Off Broadway shows are cheaper, although not necessarily cheap. At New World Stages, a sort of multiplex of Off Broadway shows on West 50th Street, a few shows offer seats for $25 or under. Tickets for “Altar Boyz,” the absurdly funny mock concert given by a Catholic boy band (with one accidental Jew), are $25, and all you need is a decent neck: the seats are on the far ends of the front row, and aren’t bad at all.

That’s the regular price, but there are also discounts available for many Off Broadway shows. That’s the regular price, but there are also discounts available for many Off Broadway shows. ..Web site offering discounts is broadwaybox.com...

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Toronto Star
The best of Broadway
Published on September 27, 2008
By Richard Ouzounian

As the Star's theatre critic, and also as someone who writes regularly for the Travel section, the emails I receive most frequently from readers go something like this:

"I'm going to New York in a few weeks. What show should I see? How do I get tickets? Is there any way to get a deal on the price?"

With another Broadway theatre season just starting, I thought it would be a good idea to answer these questions in a way that could help provide a clip-and-save reference service for anyone out there planning a trip.

Any theatre-going experience consists of three parts: What to see? How to get the tickets? Where to eat before (or after)?

Here's my advice for all three:

 

HOW TO GET THE TICKETS?

 

So you've made up your mind what to see. How do you get in? Again, there are four ways to do it:

RETAIL: If a show is playing to 90 per cent capacity or higher, you're not likely to find any deals, so just click on the link on your New York Times page that says "Buy tickets" and you'll be guided to the reputable on-line vendor. If there's a show you've got to see on a certain date, this is the way to go.

WHOLESALE: The shows that aren't selling nearly all their tickets put a certain amount on sale at the TKTS booths around the city. You never know what is available until that day and the discounts can range as high as 50 per cent. It's a great way to see a good show for less money, but be prepared to wait in line and take your chances.

TRICKS: Certain shows have deeply discounted Rush seats available as well as Standing Room (which is how I saw shows all through high school and college). To find out which have which, go here: talkingbroadway.com and scroll down to your show of choice. Also, if you're willing to see certain shows on certain days, there's a crazy (but totally legit) world of discount codes to help ease your financial burden.

Go to http://www.broadwaybox.com/ click on the show you're looking for and be prepared to save some dough.

RISKS: Especially for a hit show, you'll usually find people on the street outside trying to sell you tickets. Okay, maybe their aunt really did die last week, but they also could have stolen them or counterfeited them. If you think you're a good judge of human character, then go right ahead and buy them, but don't pay one cent over the listed price. And if you Google the name of any show plus the word "tickets," you'll find people willing to sell you seats at inflated prices. Again, that's your call, but I don't think anything is worth $300 a seat.

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Tampabay.com, St. Petersburg Times
Score the ticket you want on Broadway
from the Tampabay.com, St. Petersburg Times
Published on Sunday, June 8, 2008
By Jane Engle, Los Angeles Times

You're headed to New York and, of course, you'd like to see a Broadway show. But which one, and how will you afford it? With orchestra seats averaging $115 for Broadway musicals, we're talking about a hefty investment. How do I get discounts?

Try Web sites that have special relationships with theaters and ticket sellers. These might offer up to 50 percent off regular prices. Be sure you're dealing with a legitimate site. Well-regarded [one is ] www.broadwaybox.com.... 

 

 

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Crain's - New York Business
Getting the hot tickets
Tips for nabbing seats for hit Broadway shows
Published on September 16, 2007
By Miriam Kreinin Souccar

Mel Brooks is charging a whopping $450 for the best seats at Young Frankenstein, his new Broadway musical. Wicked and Jersey Boys are sold out for months. Even Grease, a poorly reviewed production, is playing to full capacity.

Demand for shows on the Great White Way is so strong right now that Telecharge launched a Web site this past weekend to auction off seats to the highest bidders.

"More people saw a Broadway show in the past month than in any previous August in history," says Nancy Coyne, chief executive of Serino Coyne Inc., an ad agency that promotes the theater industry. "There are more hits in more houses attracting more people who are paying more to see them than ever before."

So how can the average New Yorker find a ticket these days without breaking the bank or standing in line at the TKTS booth for three hours? Here are a few tips for snagging seats to the hottest shows in town.

1. Buy before the buzz

Many shows, even those with stars, fly under the radar screen until reviews come out. It's hard to believe now, but Jersey Boys had plenty of available seats before it received a number of strong reviews and word-of-mouth began to spread. Ditto for The Pajama Game a few years ago: Even with Harry Connick Jr. starring, the musical only became the hit of the spring season after a glowing review in The New York Times.

This fall two major Hollywood celebrities are making their Broadway debuts and both of their shows are far from sold out.

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Time Out New York
Seats for a Song
Published on April 12-18, 2007
By

…."Discount codes- which can be used when purchasing tickets through Ticketmaster – can be found at BroadwayBox.com. This useful site provides links and phone numbers that will help you purchase Broadway and Off Broadway tickets for up to 50 percent off."

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Budget Travel.com
Psst!...Broadway Tickets for Cheap!
Avoid the mile-long lines at the Times Square TKTS booth by buying discounted Broadway tickets using one of these eight approaches.
Published on Monday, January 7, 2008
By Heather Eng
Crack the codes
When you're buying tickets online, the major agencies—Telecharge and Ticketmaster—ask for a promotional code, which can shave between 25 and 50 percent off the face-value price. You can find one of these codes by visiting Playbill, TheaterMania, and BroadwayBox.com. These sites list promotional codes for many shows, including blockbuster productions like Hairspray. Playbill and TheaterMania are more comprehensive but require registration. BroadwayBox.com posts a more limited number of codes, but you won't have to cough up any personal information. Insider's tip: If you buy directly from a theater box office, where you can also use a code for savings, you will avoid the fees that Telecharge and Ticketmaster slap on the tickets they sell online.......
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N.J. Star-Ledger
Broadway dazzle at bargain prices
Published on Tuesday, December 18, 2007
By Michael Sommers

NEW YORK -- While holiday shoppers rush around the city, genuine bargains are wasting away right in the middle of Times Square: Plenty of Broadway shows are willing to sell seats at discount prices to those who take the trouble to ask.

Whether they're bouncing back from last month's stagehands' strike or getting ready to weather the post-holiday blues, most Broadway attractions have tickets available for considerably less than the going price of $100-$110. The deals will become even more generous after the holidays.

Cut-rate tickets to many shows began to appear in the days following the strike's settlement on Nov. 28, as enticements to draw crowds back to the theater. All seats for the first performance of " Chicago" went for $26.50. "The Color Purple" re-priced its entire mezzanine section to $26.50 through Dec. 7. Since "Rent" reopened, a $110 seat sells for $65 for nearly every show, through Sunday.

"The strike was a ditch in the road, and we're getting over it," said " Chicago" producer Barry Weissler, whose long-running musical offers many $111.50 seats for $66.50. "The more you discount, the less is in your coffers, but it's endemic to discounts that you'll get more people to come."

Four well-reviewed productions, which bowed in the week following the 19-day strike, are still trying to regain box office traction and are playing to half-full houses. Top ticket prices for "August: Osage County," "The Farnsworth Invention," "The Seafarer" and "Is He Dead?" have been marked down by as much as one-third for certain performances. Such offers are made through various Internet discount services, like BroadwayBox.com and BroadwayWorld.com. (Only a few hits, like "Jersey Boys" and "Young Frankenstein," can command top dollar.)

Producer Jeffrey Richards has even developed a subscription deal with his associate impresarios for a trio of new plays. Richards is the lead producer for "August: Osage County"; a revival of "The Homecoming," which opened Sunday; and a David Mamet comedy, "November," which starts previews on Thursday.

Rather than paying $9

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Crain's - New York Business
Orchestra seats, cheap
Discounting gains a following, rewrites Broadway script
Published on July 31, 2006
By Miriam Kreinin Souccar
The Web site--which offers reviews, and discount and regular-priced tickets to shows on and off Broadway….. is one of a number of such sites that are attracting customers in droves. Though the services--which also include the megasite BroadwayBox.com--began popping up about five years ago, they have become a major force in the past two years. About 33% of tickets were sold online during the 2005-06 Broadway season, versus a mere 7% in the 2003-04 season.

…Even so, the sites are a mixed blessing for shows. Though the services boost attendance and bring in new audiences, they also force producers to make pricing decisions earlier--which can sometimes result in a big loss.

In traditional arrangements like those at the TKTS booths, producers release tickets for half-price sale on the day of performance, which gives shows time to sell the maximum number of seats at full price. Mailers, another popular method for moving tickets, are restricted to certain market segments.

With Web sites, however, producers must make discount commitments at least six weeks in advance, and more people have access to price breaks. The result could be a significant loss of revenue if a show becomes a hit after large blocks of reduced-price tickets have been sold.

"These sites are useful," says David Schrader, managing director of Disney Theatrical Productions. "The challenge is trying to figure out when you want to go there and when you're not ready yet."

…In addition to discounting more aggressively, producers are pushing "premium" tickets--finally bringing Broadway into the kind of sophisticated pricing models the airline industry uses.

"Now, just like 10 people in a rental car line are paying a different thing, there are a lot more prices being paid in a Broadway theater," says Victoria Bailey, executive director of the Theatre Development Fund, which runs the TKTS booth. "Shows have gotten more innovative about pricing--and they should."
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Washington Post
Finding Broadway deals online
Published on November 20, 2005
By Sharon Isch
With Oprah Winfrey's "The Color Purple" in previews, musicals about Bob Dylan and the vampire Lestat in the works, a "Sweeney Todd" revival getting raves, and Harry Connick Jr. and Julia Roberts making their way to Broadway, it wouldn't surprise us to see you heading in that direction yourself.
But nowadays, a Broadway seat has about as many prices as an airline seat. And for mega-hits such as "Wicked" and "Spamalot," the recent introduction of "premium" and "VIP" seats at scalper-caliber rates have eaten into the availability of regular-priced orchestra tickets. So here's a primer on how to navigate the ticket thicket, starting with what can be done in advance from home and then what can only be done once you get to New York. ..........


Step 1: Start Shopping Online

Forget waiting in line. Forget not knowing what you're going to see till you get there and sacrificing fresh for cheap. Forget having to pay cash. Now you can pull out the plastic and shop for discounts online in advance. And there are lots of them. When last we looked, 23 of the 34 Broadway shows and 72 off-Broadway shows were selling seats at discounts ranging from 20 to 50 percent.

Some examples: "The Woman in White," 20 percent off; "The Color Purple," 35 percent off; 2005 Tony winner "Doubt," 34 percent off; "Jersey Boys," the new musical about Frankie Valli and the Four Seasons, 50 percent off premium seats; "Chita Rivera: The Dancer's Life," 25 to 38 percent off.

Where to find these deals? Start at BroadwayBox.com ( http://www.broadway box.com ), which lists the most offers and doesn't charge to let you see them. This community Web site, the brainchild of an Internet entrepreneur who once paid too much for a ticket, is powered by theater fans who contribute discount codes they find in the mail, in ads, on posters and at show sites. Virtually every Broadway discount will show up at some point on BroadwayBox.com, along with dozens of off-Broadway deals.

Just go to the site, click a show title, read the offer and click to buy tickets. Usually this will take you straight to Ticketmaster.com, where you enter the discount code when prompted for special offers; or to BroadwayOffers.com, the site that handles both discount and premium offers for shows sold by Telecharge. Or you can submit the code to the phone rep or at the box office. Occasionally you may encounter a code that doesn't work, but most do. .......

Both BroadwayBox.com and TheaterMania.com offer e-mail alerts about new discounts. .......

Step 3: When a Show Is 'Sold Out'

So Ticketmaster, Telecharge and the box office are all telling you the show's sold out. Yet when you Google the title, the Internet is crawling with sellers offering tickets. That's because savvy brokers snapped them up at the first whiff of a hit and are reselling them at way over face value. We clicked the link to "Tickets for sold-out shows" at BroadwayBox.com and went shopping for seats for the Saturday night after Thanksgiving, Nov. 26. For "The Odd Couple," we found seats ranging from $225 for the mezzanine to $1,000 for orchestra row AAA. For "Wicked," the range was $160 to $570. ............


Sharon Isch has been making regular treks to Broadway since before Lily Tomlin went there searching for intelligent life in the universe. Next on her list: Rosemary Harris in Ariel Dorfman's "The Other Side" and Gabriel Byrne in O'Neill's "A Touch of the Poet."

© 2005 The Washington Post Company

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BudgetTravelOnline.com
How To Buy Broadway Tickets
If you know what you're doing, you can spend a fraction of what the person next to you did
Published on Tuesday, March 22, 2005
By Glenn Michael Gordon

What you'll find in this story: tips for finding tickets to a Broadway show, New York entertainment, secrets for securing Broadway tickets, tips for seeing a Broadway play, where to find tickets

Theater prices have gone sky-high--$100 for a musical is now the norm. But this is New York, and there's nothing New Yorkers hate more than paying retail. The truth is, Broadway has become a lot like the airline industry: If you know what you're doing, you can spend a fraction of what the person next to you did.

Before you leave

Circumstances vary from show to show, but tickets can usually be bought from a week to three months in advance for up to 50 percent off (plus fees from the ticket agency, such as Ticketmaster or Telecharge). Don't expect the hottest shows to be discounted, but plenty of big-name productions, including The Phantom of the Opera, The Glass Menagerie, and The Producers, were available at less-than-full price at press time. Broadwaybox.com is useful for finding discounts when others fail to offer the show of your choice.....

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Newsweek
Travel Tips on msnbc.com
Published on March 21 , 2005
By Raina Kelley
March 21 issue - Missed Christo's "The Gates"? Not to worry. Come to New York this spring and you can still see killer rabbits, Denzel in Valentino and a flying car. Broadway is about to open its best season in years, with lots of promising new musicals (including "Twelfth Night" set to Elvis), enough revivals for a Theater 101 class and stars like Jessica Lange, John Lithgow, Kathleen Turner, James Earl Jones and Alan Alda packed into 10 city blocks. If you're trying to save money, go to Kansas City, because even we can't make New York seem like a bargain. But if you want to see great theater, avoid wasting your time and money, and maneuver the theater district like a native, take our advice.

Grab a seat: Get started at Telecharge (telecharge.com) or Ticketmaster (ticketmaster.com), but remember that you'll pay full price plus at least $8 in fees. Check Broadway Box (broadwaybox.com) for free discount codes that can save you up to 50 percent. Last time we looked, it offered 273 discount codes for 102 shows. (You can also use Telecharge to browse seating charts for all theaters and check running times.) Swing by TKTS at 47th and Broadway or the South Street Seaport for discount tickets to same-day performances, but expect limited choices and massive lines. (Psst: the Seaport location is much less crowded.) We prefer rush tickets, available at the box office for $20 to $45. Each show has a different policy; some use lotteries, others require student IDs. Go to Talkin' Broadway (talkin broadway.com/boards/rush.html) for the rules. While you're there, check out standing-room policies. If a show is sold out, you can often pay about $25 to stand in the back. If money isn't an issue, try the Fundtix Program through the Actors' Fund (212-221-7300, ext. 111). You'll pay double the face value, but you'll be able to snag dream seats to "Spamalot" (likely to be the hit of the season), and half the price is tax-deductible. If you're really feeling flush, ask Telecharge for premium seats. The operator can't offer, you have to ask, and they're very pricey (about $175 for "The Glass Menagerie" or $150 for "The Pillowman").
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The Wall Street Journal - Travel section
Desktop Traveler / Broadway Bound
Published on Aug 3, 2004
By Robert Cashill
The Great White Way brought in the green during the 2003-2004 season with $771 million in gross ticket sales, a 6.9% increase from the year before, according to the League of American Theatres and Producers. More than 11 million attendees hit the 40 theaters that make up Broadway -- more than half of them from outside the New York City area, the association notes. Whether you're a veteran theatergoer, new to the territory, or just looking to soak up some showbiz tidbits, these free Web sites will help you find the latest show information, discounts on theater tickets and deals on meals at Broadway bistros. (This compilation excludes paid sites, such as WSJ.com where subscribers can access ratings from The Wall Street Journal/Zagat Theater Survey.)
SITE: BroadwayBox.com
DESCRIPTION: A collection of discount codes for Broadway bargain-hunters.
EASE OF USE: Look for discount information posted by readers and follow the instructions for each show, or sign up for "discount alerts."
COMMENT: No points for pizzazz but the ticket prices are showstoppers, from 25% to 50% off

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USA Today - Life Section
Strike out on your own, score Broadway deals online
Published on August 22, 2003
By Laura Bly
Seven ways to buy a Broadway ticket in the age of variable pricing:
For years, New York's "I can get it for you wholesale" boast rarely applied to Broadway theater tickets. Apart from a few longstanding discount options, an out-of-towner's chances of scoring an orchestra seat at balcony prices were about as slim as a chorus girl's waistline.

But the Internet, helped by a floundering economy, a post-Sept. 11 tourism slump and a growing reluctance to plan vacations months in advance, is fueling a greater reliance on the airline model of demand-driven pricing -- and a growing number of theater discount sites aimed largely at bargain-hunting travelers .....

The traditional, and most popular, way to nab a Broadway or off- Broadway discount is still by standing in line for a same-day show at one of New York's two TKTS booths, located at Times Square and South Street Seaport (which also offers matinee tickets for next- day performances). Operated by the non-profit Theatre Development Fund, the 30-year-old TKTS program sells seats at 25% or 50% off face value, plus a $3 per-ticket service charge.

But the hassle factor can be formidable. Payment is by cash or traveler's checks only, and the average wait ranges from 15 to 30 minutes but can often stretch more than an hour. Theatergoers intent on seeing a specific show may be disappointed: As the Theatre Development Fund's Web site notes, "changes in availability can occur on an hourly basis as cooperating theatres supply or withdraw tickets, depending on box office demand.".....

By contrast, travelers who want to nail down a show before they leave home can browse among more than a dozen Internet sites that supply coveted discount codes -- theater-issued deals of 25% to 50% off.

Armed with the codes (typically a combination of letters and numbers), they can then buy through Telecharge or Ticketmaster, or at the theater box office when they arrive, thus avoiding service fees and handling charges when purchasing online or by phone.....

Among those generating the biggest buzz is BroadwayBox.com, a reader-driven effort that collects and posts advance-purchase discount codes of up to 50%. This week, the site listed 22 discounted Broadway shows and 22 off-Broadway shows, from Mamma Mia! (tickets for $75 at select performances in September, down from $98.75) to Forbidden Broadway: 20th Anniversary Celebration ($20 or $32 per seat through October, vs. a published price of $55 to $57.50).

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The New York Times - Arts and Leisure
Seven Avenues to a Ticket
Published on July 20th 2003
By David Leonhardt
Seven ways to buy a Broadway ticket in the age of variable pricing:
STARTING OUT An excellent place to begin is BroadwayBox.com. Dan ...created the site two years ago after finding a half-price coupon to "The Music Man" at his in-laws' house in New Jersey just a few hours after he had seen the show with full price tickets. "I was fairly upset," [he] recalled, "and said something had to be done."
The site collects discount codes that its users find on posters, mail fliers and other web sites. It then lists the codes show by show, allowing people to determine whether something they want to see has bargains available. The listing typically includes a phone number or a link to another web site where the tickets can be bought....

You can also take the discount code straight to the box office, but the ticket agents might grumble at you for using a discount code from a second-hand source. They are unlikely to turn you away, however.


How Much Did Your Seat Cost?
...With the help of the Internet, many people are buying tickets with discounts similar to those at KTS, but doing so well in advance and avoiding the Times Square booth's famously long line...
... In large part, the theater slowdown caused by the Sept. 11 attacks, the Iraq war and the nation's lingering economic funk forced producers to adopt today's variable pricing. Desperate to fill seats, they have begun sending more coupons through regular mail and e-mail and posting more discounts on Broadway Web sites. Each of these offers includes a code — like PRSVM20, which has taken $20 off the price of many tickets to "The Producers" — that people give when buying tickets at the box office, over the phone or online.

...On the other end, more theatergoers over time will become aware of sites like BroadwayBox.com, one of the places where fans post discount codes. Once ticket buyers pay $55 to buy orchestra seats two months in advance, they are likely to think twice before ever paying full price again. They also might be more likely to attend more plays. The tug of war between those two reactions will determine whether Broadway will ultimately rue or celebrate the rise of variable pricing.

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The Wall Street Journal
Now You're the Ticket Master
Published on
By Barbara D. Phillips
......... Almost everybody knows about the Theatre Development Fund's TKTS booths in Times Square and at the South Street Seaport in Lower Manhattan, which sell same-day discount Broadway and off-Broadway tickets (but at the Seaport, matinee tickets must be purchased a day in advance). You inch forward in the long line, squint to read the ever-changing electronic board listing 50% and 25% discount offers and then have to plunk down cash or traveler's checks for your tickets -- they don't accept personal checks or credit cards.

..... Today it's possible to reserve off-price Broadway and off-Broadway seats before you leave home, and to pay with a credit card. You need only a little Internet savvy, the kind you'd use to access airline bargains on the Web.

..... odds are that if you are flexible some sort of discount to a production you want to see will be just a few mouse clicks and toll-free phone calls away.

.... But not all discount codes make their way to Playbill On-Line and TheaterMania.com. Others are mailed on postcards, or even faxed, by the shows' producers to lists of potential customers to sell tickets weeks before a play reaches Broadway, to fill seats during previews or slack periods, or to pump up receipts when a show is nearing middle age or has received mixed reviews. That's where BroadwayBox.com comes in. Members of the public let the site know about discount code offers they have received. BroadwayBox.com, as the middleman, passes along these postings, for free, on its site. You just click on a show to see what offers are available, then follow the usual drill in person, by phone or online.

Yesterday, BroadwayBox.com listed many shows, some not offered on the other two sites. These included the "Man of La Mancha" revival with Brian Stokes Mitchell and "Imaginary Friends" starring Swoosie Kurtz as Lillian Hellman and Cherry Jones as Mary McCarthy. Both works begin previews later this month before officially opening in December.

BroadwayBox.com is a barebones site -- no reviews, articles, columnists, photographs. But it does have an e-mail discount alert system, a lightly used forum (where I learned that the "Dance of the Vampires" discount code was not being honored online and was quite limited by phone), and a newsletter. These, too, are free.

And if you tell eight of your friends about BroadwayBox.com, you get on the site's priority list, which gives you "notification about Discount Codes before everyone else."

Well, friends, I think I qualify.

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